Everything a buyer gets, in one place.

Seven products, from a free account to a 6-week program. Each card shows the price, what is inside, and a button to see it working.

Free account
$27 kit
$12 add-on
Basic / Pro
Pro 3 months
Member
Call

Step 0 · FreeLead magnet

Free account + “The 7 Numbers” guide

$0no card

Trade an email for a free account and a 1-page guide.

5 free stock pages with real SEC-filing numbers
Fair price from a cash-flow model and an earnings model
PDF: The 7 Numbers to Check Before You Buy Any Stock

See the free app See the PDF

Step 1 · Front offerMain product

Fair Value Starter Kit

$27one time · [[STETZ: confirm $27]]

Stetz shows exactly how he reads a stock in the app.

5 short video lessons, 4 to 7 minutes each
Fair Value Worksheet (fill-in PDF)
30 days of Pro to practice on any stock
30-day “was this useful?” refund on the course

See the members area

Step 2 · Order bumpCheckbox at checkout

Earnings Season Cheat Sheet

$12added to the $27 order · [[STETZ: confirm $12]]

One page. What to read in an earnings report in 10 minutes.

The lines to read first, in plain English
What each one tells you about the business
Same payment as the kit, one click to add

See the PDF

Step 3 · UpsellRight after checkout

Measured Markets Pro

$40once, then $8/mo · or $96/yr

The full app, unlimited. Basic is the same app at $8/mo with no setup fee.

Unlimited stock pages for any US ticker
Compare 2 stocks side by side
Screener of the largest US companies
Edit every assumption and projection

Tour Pro Open the live app

Step 3b · DownsellOnly if they say no

Pro, 3 months

$29one time, no renewal · [[STETZ: confirm]]

Same Pro, for 90 days. Enough time to run the worksheet on a dozen companies.

Everything in Pro for 90 days
Does not renew unless they choose

See what Pro includes

Step 4 · MonthlyCommunity

Measured Markets Member

$39per month · community + Pro

Learn with Stetz and other investors, every month. Pro included.

Members-only chat with 5 channels
Monthly live Q&A with Stetz
Monthly “how I'm thinking about the market” video
Pro included while a member

See the Circle

Step 5 · Call offerSold on a free call

Build Your Own Research Process

[[STETZ: $1,500–$3,000]]

A 6-week small-group program. Leave with your own repeatable process.

6 live group sessions with Stetz
Homework reviewed each week
Your own 1-page research note template

See the program

How a buyer moves through it

Sees an adGoes to a one-form page for the free account.

Gets the kit offer$27, with the $12 cheat sheet as a checkbox.

Gets the Pro offer$40 once then $8/mo, or $96 for a year. Basic is $8/mo.

Gets the Member offer$39 a month, Pro included.

Books a call3 questions, then a calendar. The program is sold on the call.

Anything in [[STETZ: ...]] is a blank only Stetz can fill. Before selling 1-on-1 or small-group help, check with a securities lawyer what can be said on calls.